Why lead source matters
What BookingOS does with where a lead came from.
Your Today view flags leads missing a source so they're easy to catch and fill in — not because BookingOS needs it to function, but because it's the fastest way to see which channels are actually bringing in work.
Reports rolls this up as Top Lead Source, alongside conversion and revenue figures, over whatever date range you choose. That number is only as good as how consistently source gets filled in on the way in — worth a habit, not a one-time cleanup.
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